Personal Brand or Business Brand?

Personal Brand or Business Brand?

What’s the difference between a personal brand and a business brand? Seems like it would be pretty straightforward, doesn’t it? A personal brand is about you. A business brand is, well, based on a business. But what happens when you are your business? Whether...
Getting Back to Blogging

Getting Back to Blogging

So, I’ve been a little quiet lately… I started blogging three years ago when I first launched jgenowmarketing.com. My goal was simple. To drive traffic to my site and help boost rankings in search. But something had happened while I was writing all those posts....
Retaining New Customers after the Holidays

Retaining New Customers after the Holidays

  It’s December. Your holiday marketing plan is in full swing. You’ve celebrated with important clients. Orders are heading out the door. And you’re heading into the home stretch of the holiday season. But have you done enough to keep those new holiday customers...
Tracking Your Customer Data

Tracking Your Customer Data

How much do you know about your customers? One of the first things I ask new clients for is information about their customers. And it’s surprising just how little data many business owners have on who their customers are and where they are coming from. You may think...