The Business Owners Marketing Blog

Practical Tips & Advice for Marketing Your Business. Written for people. Not marketers.

Marketing vs. Advertising vs. Branding

Marketing, Advertising & Branding…. Oh My! It’s no secret that there is a lot of confusion between marketing, advertising and branding. But I think marketers are partly to blame. If you do a search online, you’ll find no shortage of articles explaining the... read more

Measuring Marketing ROI: Good or Bad for Marketing?

If you can’t measure it, then there’s no value in doing it. Or so goes the case for measuring the return of our investment, whether in dollars or time, for any given marketing activity. And while I have always advocated for gathering data and making measurement a part... read more

What to Look for in a Marketing Consultant

What should you look for? What questions should a business owner ask a marketing consultant?   I recently had the pleasure of being interviewed by Business Coach, Shawn Mari Turi for the Connected Women of Influence Radio Show, and this was one of the topics... read more

The Small Business Guide to Starting a Blog

If you have at all been actively trying to market your business, you’ve probably heard about Content Marketing. In short, Content Marketing is any marketing that involves the creation and sharing of media in order to acquire and retain customers. This can include... read more

Branding Beyond the Logo

I recently came across a great article posted on Entrepreneur about branding.  Except for one teensy, weeny premise that I whole-heartedly disagree with – “The foundation of your brand is your logo.” Yes, logos are important.  But, a logo is a result, not a... read more

Small Business: You’re Doing Twitter Wrong

So you have a Twitter account for your small business or one just for yourself. You’re following some interesting and influential people in your industry. Maybe you’re following a couple of prospects you’d love to do business with. You’re regularly tweeting – or... read more

The Small Business Holiday Marketing Guide

It’s August. Which means the holiday season is just around the corner. And while you may just now be making plans to take in the golden rays of summer or dust off the sand to get the kids ready to head back to school, marketers are busy thinking about decking... read more