Practical advice on branding, strategy and marketing your business.
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Marketing Blog
Integrated Marketing: The Art of the Integrated Plan
BY JACQUI GENOW A Sunday on La Grande Jatte – George Seurat’s definitive work – is a beautiful depiction of people relaxing and enjoying a Sunday afternoon at the park. But take a closer look. What you’ll see are countless dots and patches of pure color that when...
Has Marketing Changed?
BY JACQUI GENOW Marketers like to talk about how much marketing has changed over the past couple of decades. And when you look at the vast landscape of digital options available today, it could be difficult to suss out any semblance of marketing from years past. But...
How to Lay a Solid Foundation for Business Growth
BY JACQUI GENOW Every new business has one thing in common. Whether you are a startup with the intent of becoming a multi-national company or a small business owner looking to build a steady income stream, there is one need they all share... The need for growth....
Want a Good Website? Hire the Right Designer
BY JACQUI GENOW If you want a good website, you need to start with a good strategy. But even a good strategy and the most comprehensive Website Design Brief won’t be able to overcome a designer that is a bad fit for your site. Hiring a designer is no easy task. There...
Personal Brand or Business Brand?
BY JACQUI GENOW What's the difference between a personal brand and a business brand? Seems like it would be pretty straightforward, doesn’t it? A personal brand is about you. A business brand is, well, based on a business. But what happens when you are your...
Branding 101: The Positioning Statement
BY JACQUI GENOW One of the things I find most gratifying as a business and marketing professional is witnessing a client’s “aha” moment. That moment when their perspective shifts just enough that their purpose, their vision, their audience and what it is that makes...
Getting Back to Blogging
BY JACQUI GENOW I started blogging several years ago when I first launched jgenowmarketing.com. My goal was simple. To drive traffic to my site and help boost rankings in search. But something had happened while I was writing all those posts. I found my voice and I...
Retaining New Customers after the Holidays
BY JACQUI GENOW It’s December. Your holiday marketing plan is in full swing. You’ve celebrated with important clients. Orders are heading out the door. And you’re heading into the home stretch of the holiday season.But have you done enough to keep those new holiday...
Tracking Your Customer Data
BY JACQUI GENOW How much do you know about your customers? One of the first things I ask new clients for is information about their customers. And it’s surprising just how little data many business owners have on who their customers are and where they are coming from....