Retaining New Customers after the Holidays

Retaining New Customers after the Holidays

  It’s December. Your holiday marketing plan is in full swing. You’ve celebrated with important clients. Orders are heading out the door. And you’re heading into the home stretch of the holiday season. But have you done enough to keep those new holiday customers...
The Small Business Guide to Starting a Blog

The Small Business Guide to Starting a Blog

If you have at all been actively trying to market your business, you’ve probably heard about Content Marketing. In short, Content Marketing is any marketing that involves the creation and sharing of media in order to acquire and retain customers. This can include...
Branding Beyond the Logo

Branding Beyond the Logo

I recently came across a great article posted on Entrepreneur about branding.  Except for one teensy, weeny premise that I whole-heartedly disagree with – “The foundation of your brand is your logo.” Yes, logos are important.  But, a logo is a result, not a...
Small Business: You’re Doing Twitter Wrong

Small Business: You’re Doing Twitter Wrong

So you have a Twitter account for your small business or one just for yourself. You’re following some interesting and influential people in your industry. Maybe you’re following a couple of prospects you’d love to do business with. You’re regularly tweeting – or...
The Small Business Holiday Marketing Guide

The Small Business Holiday Marketing Guide

It’s August. Which means the holiday season is just around the corner. And while you may just now be making plans to take in the golden rays of summer or dust off the sand to get the kids ready to head back to school, marketers are busy thinking about decking...