Branding 101:  Brand vs. BRANDING

Branding 101: Brand vs. BRANDING

I participate in several LinkedIn groups focused on Marketing and am constantly amazed how convoluted conversations surrounding “brand” and “branding” can be. Understanding the use of brand in reference to a company – as in the “Target brand” – or as a product – like...
Marketing Across the Web

Marketing Across the Web

This Week’s Top 5 Articles and Insights on All Things Marketing:   Are you struggling to come up with posts, tweets and shares on you Social Media channels?  Social Media Examiner can help with 7 Tips to Improve Your Social Media Posts. For more on Social...