Tracking Your Customer Data

Tracking Your Customer Data

How much do you know about your customers? One of the first things I ask new clients for is information about their customers. And it’s surprising just how little data many business owners have on who their customers are and where they are coming from. You may think...
The Business Owners Guide to Holiday Marketing

The Business Owners Guide to Holiday Marketing

  Last August I posted the article, “The Small Business Holiday Marketing Guide”. In it I talked about how planning is the key to a successful holiday marketing campaign. How the Target’s and Best Buys of the world were already deep into their Holiday Marketing...
Marketing vs. Advertising vs. Branding

Marketing vs. Advertising vs. Branding

Marketing, Advertising & Branding…. Oh My! It’s no secret that there is a lot of confusion between marketing, advertising and branding. But I think marketers are partly to blame. If you do a search online, you’ll find no shortage of articles explaining the...