Project: Brand Development + Website Planning
Early Childhood Learning Center
Worked with new Director of E.C.L.C. preschool in defining their brand position, updating their Mission Statement and creating the strategic direction – and managing the development process – for a website that would do justice in conveying the philosophy and atmosphere of the school and bring prospective families in to tour the facilities.
Project: Strategic Planning
Conducted thorough analysis of 30+ year law firm’s current marketing activities, materials and sales data in order to develop a strategic marketing plan that would define their position in the marketplace, increase leads and prospect-to-client conversion ratio and lay a solid foundation for all future marketing activities.
Project: Brand Development
Be True Foods
Developed brand strategy for start-up company in the specialty foods industry. Worked with owners in transforming their vision into a clearly defined positioning statement, including brand values, target groups and buyer personas.
Based on the strategy, a logo and packaging label were created.