J. Genow Marketing Services

Building Marketing Roadmaps

Taking the guesswork out of marketing your business.

There is no single marketing plan that works for every company – no “magic bullet” tactic. Every business is unique. Every business has its own story to tell and its own way of telling it.

So how do you tell your story? What tools and tactics are going to help you get your message out, increase visibility and grow your business?

I help figure all of that out. By assessing where your business is now and defining where you want it to be tomorrow, I develop the strategies and tactics that will help you reach your business goals.

I build the roadmap.

Brand Development

Ideal for start-ups or companies launching a new product or service – or for those who haven’t quite figured out how to tell people what you do. I help you define your story and then tell it in a way that resonates with your prospects and customers.

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Strategic Marketing Plan

Whether you need a comprehensive marketing plan or a focused campaign, developing a sound strategy is critical to reaching your objectives and goals.  A solid marketing plan serves as a roadmap – or “to-do” list – that helps focus your efforts and move your business forward.

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Website Planning

Having a plan brings clarity and direction to your website development or re-design project. I help businesses by developing strategies that can take a site from just working, to working for you. And I alleviate the stress involved by managing the entire process from planning to site launch.

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Marketing Coach

Sometimes all you need is a little guidance. A person you can turn to when you need to kick around an idea or help deciding if something is worth your time and budget. I provide a “go-to” marketing resource in helping make decisions about marketing your business.

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Virtual Marketing Director

Designed for businesses who need a seasoned marketing expert, but don’t want the overhead of a full-time employee.  I can take charge of the big picture planning and manage the day-to-day marketing activities – so you can get back to running your business.

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The Process

My philosophy is that the more information you have, the better your decisions will be.

I always start by getting to know your company.  By assessing your product or service offerings, target audience, existing plans and materials, and marketing objectives I can make informed recommendations to help you reach your goals.

Marketing with limited time and resources needs to be strategic, not expensive.  As an independent marketing consultant, I am able to tailor any of my services – building upon your internal business capabilities – to what makes the most sense for your marketing needs.

What you’ll get, is the benefit of a senior-level marketing expert at the fraction of the cost of a full-time employee.