Strategic Marketing Plan

You know you need to market your business. You know you want to get from point A to point Z. But how? I help you figure that out.

I bring a fresh, objective set of eyes to your current marketing and strategies. Looking at everything from messaging and target audiences to all of your online and offline efforts to ensure you have an optimized marketing mix and aren’t wasting dollars on tactics that aren’t working.

Whether it’s improving your company’s digital presence to drive more traffic to your site, improving your message to stand out from competitors, or solidifying a sales process to ensure you are capturing and converting every potential lead – creating an integrated Marketing Plan that serves as a foundation for all of your marketing efforts focuses your resources and budget on areas that are most likely to resonate with your target audience and help you meet your goals.


Strategic Planning includes:

  • Discovery
  • Competitive Analysis
  • Needs Assessment
  • ROI Analysis
  • S.W.O.T.
  • Target Segment Identification
  • Integrated Marketing Strategies & Tactics
  • Communications
  • Lead Generation & Nurturing (Offline / Digital)
  • Sales Process & Integration

Planning the marketing strategy is typically a 6-12 week process where I meet with key stakeholders to clarify primary objectives, conduct informational interviews, research the competitive landscape, review existing plans and materials, analyze the ROI of current marketing spends, and develop recommendations for strategies and tactics based on my findings.

Scope of services vary depending on need. Contact me for a customized quote.

The Marketing Roadmap

A clear path for marketing your business.



Take the guesswork out of marketing.

Contact J. Genow Marketing today to start building your roadmap for marketing success.