Website Planning

An effective website starts with effective planning.

Having a defined plan brings clarity and direction to your site development or re-design, making the process go more smoothly.  And it can be the difference between your website being a success or a waste of valuable time and budget.

With an extensive background overseeing website launches and re-designs, I know how to uncover the right strategy for your business – the “who”, “what” and “how” – that can take a site from just working, to working for you.   And by providing decision-making guidance and managing the entire process from planning to launch, I enable you to spend more time running your business instead of running a website.

During the planning process I work with your team in;

  • Defining the purpose, goals and audience for the site
  • Determining what information to include, how to organize it and the content needs for each page
  • Identifying technical requirements
  • Helping to source, if needed, the right designer and developer for your project needs


Website Planning includes:

  • Current Site Audit
  • Strategic Planning
  • Website Architecture (Site Map) & Creative Brief
  • Content Development
  • Check-Ins and Feedback

Scope of services vary depending on need. Contact me for a customized quote.

The Website Roadmap

A clear vision for designing your site.



Start your website off right.

Contact J. Genow Marketing today to start building your roadmap for marketing success.