YOUR BRAND.

YOUR BUSINESS.

BETTER.

Using customer insights and proven marketing principles to align your brand, build your roadmap, and move your business forward.
YOUR BRAND.

YOUR BUSINESS.

BETTER.

Using customer insights and proven marketing principals to define your brand, build your roadmap, and stay on track to move your business forward.

When you’re ready to take your business to the next level but don’t know where to start. When you aren’t sure what comes next. When you simply don’t have the time or resources to make it happen.

It’s time to bring in an objective expert.

BRAND AUDIT

Deliver objective analysis and meaningful insights into the effectiveness of your brand strategy and marketing efforts.

BRAND STRATEGY & MESSAGING

Align what you want people to think about your company with what they actually do think about your company.

MARKETING ACTION PLAN

Build your marketing roadmap, a clear and focused plan of action to follow in marketing your business.

COACHING & CONSULTING

Provide expertise and guidance in improving processes, refining services and making decisions about marketing your business.

MORE THAN A MARKETING CONSULTANT

As a Brand and Business Strategist, my focus goes beyond marketing to making the connections between how marketing decisions made today can impact your business in the future.

I partner with clients – listening to your needs and providing an objective analysis – to ensure all marketing strategies and tactics are in support of your overall business goals. That you have the clarity, focus, and confidence needed to move your business forward more effectively and efficiently.

Insights – Unlike most marketing consultants who make recommendations based on what they already know about marketing, I want to know more about you. Your business. Your customers. So I dig deep analyzing, assessing and listening to you, your team, and your clients.

Perspective – I approach my work from the perspective of the customer. Giving voice to your clients to help you better articulate your message and to identify any problems or chokeholds in order to get your business back on track.

Clarity – I’m good at figuring things out. Of innately understanding your goals – even when you can’t find the right words. Of taking all of your ideas and disparate pieces of information and distilling them down to something actionable.

What if you could take the guesswork out of marketing your business?

You can. It starts with a plan, a marketing roadmap.

 Jacqui’s ability to hone in on what it is we do for our clients and who we are as a firm was invaluable. Like a skilled artisan, she took the raw materials given to her and created a carefully curated message. We now have clarity about what our brand is and how to best communicate that to our existing and prospective clients.

– Lauren R., Hawekotte Financial Group

 Jacqui’s ability to hone in on what it is we do for our clients and who we are as a firm was invaluable. Like a skilled artisan, she took the raw materials given to her and created a carefully curated message. We now have clarity about what our brand is and how to best communicate that to our existing and prospective clients.

– Lauren R., Hawekotte Financial Group

FROM THE BLOG

Branding 101: The Positioning Statement

Branding 101: Brand vs. BRANDING

Marketing, Advertising & Branding. Oh My!

Measuring Marketing ROI: Good or Bad for Marketing?

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