BRAND STRATEGY & MESSAGING
Your business. Your story. Your unique voice.
SERVICES PROVIDED:
- Brand Strategy
- Positioning Statement
- Messaging Framework
What is your brand saying about you? You might be surprised.
Every business has a story to tell. Consciously or unconsciously, you, your team, and your customers tell it every day. Building your company’s reputation. Communicating who you are, what you do, and why it matters.
But is what you think you are communicating to your clients actually how you are being perceived?
Branding brings alignment between what you want people to think about your company and what they actually do think about your company. More than logos and color palettes, it is the foundation for everything else you do in business.
From small businesses to large corporations: When you are effectively communicating the who, what, why, and how of your business, you create more interest, build stronger relationships, and increase the perceived value of your products and services.
Using insights and analysis, I work to uncover the essence of what a company or product is about. Delivering a strong Brand Strategy, differentiated Positioning, and consistent Messaging.
Aligning what people think with what you want them to think. Giving clients clarity and confidence in clearly articulating what makes them unique.
Transforming your message. Transforming your brand.
The cost of NOT working with Jacqui cannot be emphasized enough.
Without her insights and guidance, I would have continued stumbling along, trying to piece together that bird’s eye view. And if I had, I’d be today exactly where I was two years ago, unable to confidently represent myself, become known, and grow.
Jacqui weaved together elements that had previously been disparate aspects of my work into a cohesive whole. I’m crystal clear now about what I do and what makes me unique in the marketplace. That’s not only allowed me to communicate more clearly with potential clients and partners but also with media outlets. I finally have a foundation that can support the growth I’ve always wanted.