BRAND AUDIT
Objective Analysis. Actionable Insights.
SERVICES PROVIDED:
- Business Objectives
- Customer Insights
- Competitive Overview
- Data Analysis (digital & sales)
- Collateral & Identity Review
- Current Plan Review
- Brand Strategy
- Action Steps
How is your business performing? How are you perceived by your customers and prospects? Do you – and your team – know where you are headed?
A Brand Audit provides a full analysis of your brand in its current state. Creating clarity and providing meaningful insights into the effectiveness of your brand strategy and marketing efforts.
Performing an audit of your brand will give you the necessary information to confirm what is working, identify what is no longer effective, and then shift your tactics to align with the expectations of your customers and your business strategy.
I look at all aspects of your business with the audit. Considering how your systems and infrastructure support the effectiveness of your branding efforts. And how your marketing efforts align with your overall business goals.
My methodology for the brand audit process walks businesses through five steps: Goals & Objectives, Customer Insights, Data & Collateral Analysis, Brand Strategy, and Action Steps.
The result is an objective analysis that shows how your brand is currently performing compared to its stated goal, a realignment of your brand strategy, and an overview of actionable targets to implement based on the findings.
Jacqui immediately pinpointed the strengths and weaknesses of our organization and opportunities for cost savings. In addition to developing a strategy to help us increase clients, she highlighted solutions we could swiftly implement to better capture critical client data, and focused our positioning in a targeted and concise manner.
We are looking forward to a brighter future knowing that we have Jacqui by our side.