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Marketing Blog
Holiday Planning During Covid-19
BY JACQUI GENOW It’s August. And you know what that means… Holiday marketing time! Every year, as we’re all still thinking about sand and waves, ice cream and popsicles (or battling an unrelenting heatwave), I remind you to start planning for the holidays. And every...
Business in the Days of COVID-19
BY JACQUI GENOW There’s no question. These are unprecedented and scary times. As restaurants, retailers and bars all start to close and parents begin grappling with kids being home from school for weeks or months, our new reality is starting to sink in. By now you...
Why it’s Important to Invest in Branding
BY JACQUI GENOW I recently had the pleasure of speaking with Fotis Georgiadis for Authority Magazine’s series about “Brand Makeovers” and will be sharing a few of the highlights here over the coming months. Q: “Can you explain to our readers why it is important to...
The Big Impact of Small Touchpoints
BY JACQUI GENOW Last month, as I do each December, I sent out a holiday email. It was a short holiday message with well wishes for the coming year. Simple. Some might even say of little consequence. Or was it? Within an hour of sending it, I received several responses...
The Blogging Struggle. It’s Real.
BY JACQUI GENOW Let’s face it. Blogging is tough.Figuring out what to write about. Finding the time to write. And then doing it all consistently is no simple task.And when there are no obvious results from your efforts, it can make it even more discouraging to keep...
Navigating a Single Point of Failure
BY JACQUI GENOW Sometimes there's just no way around it. Sometimes there is only one person managing social media, promotions, online chat and ensuring the web store is updated with current products and pricing. Sometimes your office manager is also your receptionist...
August Means Holiday Planning!
BY JACQUI GENOW It's August. And while you may be still feeling the summer vibe, my discussions with clients this month are focused on Holiday Planning. Because whether you sell to consumers or are in the service industry, now is the time to start thinking about...
Keepers of the Conversation
BY JACQUI GENOW Who are the keepers of our online conversations?I started thinking about this after a friend posted something on Facebook that didn’t go quite as planned and ended up with them full of angst, wasting away the day responding to every missed point and...
Getting in Your Customers “Ingroup”
BY JACQUI GENOW The holy grail of marketing is to get in your customers “Ingroup”.I had this epiphany while walking with good friend, Elizabeth Pillsworth, Ph.D, who is a professor of Evolutionary Anthropology at Cal State Fullerton.We were talking about how cultural...