Practical advice on branding, strategy and marketing your business.
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Marketing Blog
The Business Owners Guide to Holiday Marketing
BY JACQUI GENOW Previously I posted the article, “The Small Business Holiday Marketing Guide”.In it I talked about how planning is the key to a successful holiday marketing campaign. How the Target’s and Best Buys of the world were already deep into their Holiday...
Marketing “GPS”: Where is Your Marketing Headed?
BY JACQUI GENOW I recently had the pleasure of leading a discussion at the Connected Women of Influence’s Women Owner’s Summit on Marketing “GPS” and the importance of planning when it comes to marketing. Having a solid Marketing Plan – what I like to call a...
Marketing vs. Advertising vs. Branding
BY JACQUI GENOW Marketing, Advertising & Branding.... Oh My! It’s no secret that there is a lot of confusion between marketing, advertising and branding. But I think marketers are partly to blame. If you do a search online, you’ll find no shortage of articles...
Measuring Marketing ROI: Good or Bad for Marketing?
BY JACQUI GENOW If you can’t measure it, then there’s no value in doing it. Or so goes the case for measuring marketing ROI - the return of our investment - whether in dollars or time, for any given marketing activity. And while I have always advocated for gathering...
What to Look for in a Marketing Consultant
BY JACQUI GENOW Do you know how to spot the right Marketing Consultant? As a business owner, do you know what questions to ask to determine if the consultant is the right fit for your business? I recently had the pleasure of being interviewed by Business Coach, Shawn...
Hiring a Marketing Consultant? 3 Things to Consider First
BY JACQUI GENOW New year. New Beginnings. And whether you are one for making resolutions or not, making a list of action items for the coming year can help you achieve your goals. As a small business owner, this is the ideal time to look to the year ahead and decide...
The Small Business Guide to Starting a Blog
BY JACQUI GENOW If you have at all been actively trying to market your business, you’ve probably heard about Content Marketing. In short, Content Marketing is any marketing that involves the creation and sharing of media in order to acquire and retain customers. This...
Branding Beyond the Logo
BY JACQUI GENOW I recently came across a great article posted on Entrepreneur about branding. Except for one teensy, weeny premise that I wholeheartedly disagree with: “The foundation of your brand is your logo.” Yes, logos are important. But, a logo is a result,...
Small Business: You’re Doing Twitter Wrong
BY JACQUI GENOW So you have a Twitter account for your small business or one just for yourself. You’re following some interesting and influential people in your industry. Maybe you’re following a couple of prospects you’d love to do business with. You’re regularly...