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Marketing Blog
The Small Business Holiday Marketing Guide
BY JACQUI GENOW It's August. Which means the holiday season is just around the corner. And while you may just now be making plans to take in the golden rays of summer or dust off the sand to get the kids ready to head back to school, marketers are busy thinking about...
Ideas for Small Business Holiday Marketing in 2015
BY JACQUI GENOW Looking to boost sales for your small business this holiday season? Getting a jump on your holiday marketing plan can help small businesses get ahead of the competition with less frustration and headache than waiting until the last possible minute....
The Future of SEO for Small Business
BY JACQUI GENOW Last month, I published an article on LinkedIn asking, Is Google Squashing Small Business Growth? The premise being that as the impact of internet technology accelerates, we’re reaching a tipping point in SERPS (search engine results) that is actually...
DIY Marketing: The Good, the Bad and the Truth
BY JACQUI GENOW Do-it-Yourself marketing is a bad idea. Or is it? Ask most marketing professionals and the answer will most likely be to steer clear of the DIY bug. Take a look around the web and you’ll find an abundance of guides, tips and tools that make it seem...
5 Marketing things Small Businesses Need to be Doing
BY JACQUI GENOW Small Business marketing is no easy task. Whether you are a business owner, entrepreneur, solopreneur, start-up, or non-profit it can be a challenge balancing marketing your business with running your business. But, regardless if you have hired a...
Social Media: The Slippery Slope for Small Business?
BY JACQUI GENOW I’d been consulting for several years before I decided to take the time and launch my J. Genow Marketing website. Suddenly every rule of marketing went out the window. I became so focused on my website as the “product” that I blindly started trying...
Branding 101: Brand vs. BRANDING
BY JACQUI GENOW I participate in several LinkedIn groups focused on Marketing and am constantly amazed how convoluted conversations surrounding “brand” and “branding” can be. Understanding the use of brand in reference to a company – as in the “Target brand” – or as a...
Website Projects: What You Need to Know
BY JACQUI GENOW It is a generally accepted rule that in order to do business in today’s marketplace, you need to be online. Whether it is an e-commerce site or simply a place for prospects to learn more about your company, your website is a fundamental business tool. ...
The Marketing Budget of a Small Business or Start-Up
BY JACQUI GENOW Ask most owners of a small business or start-up how much they’re planning to spend on marketing and the answer is usually zero – either that, or it’s a blank stare followed by a bit of stammering. Because for those just starting out in their business,...