The Business Owners Guide to Holiday Marketing
BY JACQUI GENOW
Previously I posted the article, “The Small Business Holiday Marketing Guide”.
In it I talked about how planning is the key to a successful holiday marketing campaign. How the Target’s and Best Buys of the world were already deep into their Holiday Marketing campaigns by July.
So let’s talk…
How did last season go? Did you get out the holiday campaign you wanted?
Or did another holiday season pass without reaching out to your best clients? Without leveraging holiday shoppers? Without any plans to turn those seasonal gift-givers into year-round customers?
Well, here is your reminder that the key to a successful holiday marketing season is all about when you start. And now is the time to start!
Your Holiday Marketing Game Plan
- Review: Take a look at everything you did last year. What worked? What didn’t you have time to implement… or implement well? Where were the missteps? Any mishaps? What can you do differently this year?
- Decide: The plight of many small businesses is having unrealistic expectations of what we can take on. We want to do it all. But just like that extra helping at the BBQ, or slice of cake after a huge meal…. we don’t really have the room to fit it all. So focus on one, maybe two items that you can do well.
- Make a List: Write down everything you think you’ll need to get it done. Everything. If your plan is to implement an email campaign, what do you need? Who’s in charge? Do you need to find artwork for it? Do you need a landing page for a special offer? If you want to host an event or a VIP party for your most valued customers, what kind of event to you to host? What is your budget? Where are you hosting it…. and is the location available?
To help you get started…..
- The Small Business Holiday Marketing Guide
- Small Business Holiday Marketing Ideas
- Retaining New Customers After the Holidays
- 8 TIPS TO TURN Happy Holiday Customers into Loyal Customers
And remember, the holiday shopping season is only 10 weeks away!
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Jacqui Genow
Brand & Business Strategist
J. Genow Marketing
Jacqui Genow is the founder and principal of J. Genow Marketing. She works with clients in aligning their brand message, building their marketing roadmap, and helping them stay on track to move their business forward. As a Brand and Business Strategist, her focus goes beyond marketing; making the connections between how marketing decisions made today can impact a client’s business in the future. You can find Jacqui on LinkedIn and Twitter.
Jacqui Genow
Brand & Business Strategist
J. Genow Marketing
Jacqui Genow is the founder and principal of J. Genow Marketing. She works with clients in aligning their brand message, building their marketing roadmap, and helping them stay on track to move their business forward. As a Brand and Business Strategist, her focus goes beyond marketing; making the connections between how marketing decisions made today can impact a client’s business in the future. You can find Jacqui on LinkedIn and Twitter.
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