by Jacqui Genow | Apr 27, 2015 | Digital & Social Media, Small Business
BY JACQUI GENOW I’d been consulting for several years before I decided to take the time and launch my J. Genow Marketing website. Suddenly every rule of marketing went out the window. I became so focused on my website as the “product” that I blindly started trying...
by Jacqui Genow | Apr 1, 2015 | Branding
BY JACQUI GENOW I participate in several LinkedIn groups focused on Marketing and am constantly amazed how convoluted conversations surrounding “brand” and “branding” can be. Understanding the use of brand in reference to a company – as in the “Target brand” – or as a...
