Branding Beyond the Logo

Branding Beyond the Logo

by | Oct 1, 2015 | Branding

BY JACQUI GENOW I recently came across a great article posted on Entrepreneur about branding.  Except for one teensy, weeny premise that I wholeheartedly disagree with:  “The foundation of your brand is your logo.” Yes, logos are important.  But, a logo is a result,...