by Jacqui Genow | Aug 28, 2020 | Holiday Marketing
Holiday Planning During Covid-19 BY JACQUI GENOW It’s August. And you know what that means… Holiday marketing time! Every year, as we’re all still thinking about sand and waves, ice cream and popsicles (or battling an unrelenting heatwave), I remind you to start...
by Jacqui Genow | Mar 16, 2020 | Uncategorized
Business in the Days of COVID-19 BY JACQUI GENOW There’s no question. These are unprecedented and scary times. As restaurants, retailers and bars all start to close and parents begin grappling with kids being home from school for weeks or months, our new reality is...
by Jacqui Genow | Feb 25, 2020 | Branding, Strategy & Planning
Why it’s Important to Invest in Branding BY JACQUI GENOW I recently had the pleasure of speaking with Fotis Georgiadis for Authority Magazine’s series about “Brand Makeovers” and will be sharing a few of the highlights here over the coming months. Q: “Can you...
by Jacqui Genow | Jan 23, 2020 | Small Business, Strategy & Planning
The Big Impact of Small Touchpoints BY JACQUI GENOW Last month, as I do each December, I sent out a holiday email. It was a short holiday message with well wishes for the coming year. Simple. Some might even say of little consequence. Or was it? Within an hour of...
by Jacqui Genow | Oct 22, 2019 | Content, Digital & Social Media, Small Business
BY JACQUI GENOW Let’s face it. Blogging is tough.Figuring out what to write about. Finding the time to write. And then doing it all consistently is no simple task.And when there are no obvious results from your efforts, it can make it even more discouraging to keep...