by Jacqui Genow | Mar 19, 2019 | Digital & Social Media, Small Business, Strategy & Planning
BY JACQUI GENOW Traditional media has taken a hit over the past decade. With the ease of access to digital platforms, established channels are increasingly being cut out of the media mix… deemed to be too expensive, unrealistic to produce and difficult to...
by Jacqui Genow | Feb 15, 2019 | Branding, Uncategorized
BY JACQUI GENOW Enjoyed sitting down with Shawn Andrews, EdD, MBA to talk about all things entrepreneurship and women in business for the launch of her new podcast for the Critical Mass Radio Show at OC Talk Radio. Some topics we covered… Insights on where I go...
by Jacqui Genow | Jan 14, 2019 | Small Business, Strategy & Planning
BY JACQUI GENOW Welcome to the New Year! So what are your plans for 2019? Is your Marketing Plan all set? Do you know what strategies you’re going to implement over the year? Or what activities you’re going to focus on in the next few months? Maybe you’re still in the...
by Jacqui Genow | Nov 5, 2018 | Small Business, Strategy & Planning
BY JACQUI GENOW Whether you are a corporate giant like Apple, a small business owner with a team of 20, or an individual professional going it alone, Marketing Matters. One of the biggest mistakes I see small businesses make is thinking they don’t need to focus on...
by Jacqui Genow | Oct 9, 2018 | Branding, Strategy & Planning, Uncategorized
BY JACQUI GENOW There’s an interesting phenomenon happening in the world of marketing. If you follow the news at all, you may have noticed there is a sizable number of businesses jumping into the political fray. And while we may be quick to brush it off as an anomaly...
