by Jacqui Genow | Nov 13, 2017 | Digital & Social Media
BY JACQUI GENOW If you want a good website, you need to start with a good strategy. But even a good strategy and the most comprehensive Website Design Brief won’t be able to overcome a designer that is a bad fit for your site. Hiring a designer is no easy task. There...
by Jacqui Genow | Oct 16, 2017 | Branding
BY JACQUI GENOW What’s the difference between a personal brand and a business brand? Seems like it would be pretty straightforward, doesn’t it? A personal brand is about you. A business brand is, well, based on a business. But what happens when you are...
by Jacqui Genow | Sep 18, 2017 | Branding
BY JACQUI GENOW One of the things I find most gratifying as a business and marketing professional is witnessing a client’s “aha” moment. That moment when their perspective shifts just enough that their purpose, their vision, their audience and what it is that makes...
by Jacqui Genow | Aug 15, 2017 | Content
BY JACQUI GENOW I started blogging several years ago when I first launched jgenowmarketing.com. My goal was simple. To drive traffic to my site and help boost rankings in search. But something had happened while I was writing all those posts. I found my voice and I...
by Jacqui Genow | Dec 7, 2016 | Holiday Marketing
BY JACQUI GENOW It’s December. Your holiday marketing plan is in full swing. You’ve celebrated with important clients. Orders are heading out the door. And you’re heading into the home stretch of the holiday season.But have you done enough to keep those new holiday...
