by Jacqui Genow | Oct 17, 2016 | Strategy & Planning
BY JACQUI GENOW How much do you know about your customers? One of the first things I ask new clients for is information about their customers. And it’s surprising just how little data many business owners have on who their customers are and where they are coming from....
by Jacqui Genow | Sep 13, 2016 | Holiday Marketing
BY JACQUI GENOW Previously I posted the article, “The Small Business Holiday Marketing Guide”.In it I talked about how planning is the key to a successful holiday marketing campaign. How the Target’s and Best Buys of the world were already deep into their Holiday...
by Jacqui Genow | Aug 2, 2016 | Strategy & Planning
BY JACQUI GENOW I recently had the pleasure of leading a discussion at the Connected Women of Influence’s Women Owner’s Summit on Marketing “GPS” and the importance of planning when it comes to marketing. Having a solid Marketing Plan – what I like to call a...
by Jacqui Genow | May 26, 2016 | Branding, Strategy & Planning
BY JACQUI GENOW Marketing, Advertising & Branding…. Oh My! It’s no secret that there is a lot of confusion between marketing, advertising and branding. But I think marketers are partly to blame. If you do a search online, you’ll find no shortage of articles...
by Jacqui Genow | Apr 5, 2016 | Strategy & Planning
BY JACQUI GENOW If you can’t measure it, then there’s no value in doing it. Or so goes the case for measuring marketing ROI – the return of our investment – whether in dollars or time, for any given marketing activity. And while I have always advocated for...
