by Jacqui Genow | Feb 9, 2016 | Strategy & Planning
BY JACQUI GENOW Do you know how to spot the right Marketing Consultant? As a business owner, do you know what questions to ask to determine if the consultant is the right fit for your business? I recently had the pleasure of being interviewed by Business Coach, Shawn...
by Jacqui Genow | Jan 11, 2016 | Small Business, Strategy & Planning
BY JACQUI GENOW New year. New Beginnings. And whether you are one for making resolutions or not, making a list of action items for the coming year can help you achieve your goals. As a small business owner, this is the ideal time to look to the year ahead and decide...
by Jacqui Genow | Nov 3, 2015 | Small Business
BY JACQUI GENOW If you have at all been actively trying to market your business, you’ve probably heard about Content Marketing. In short, Content Marketing is any marketing that involves the creation and sharing of media in order to acquire and retain customers. This...
by Jacqui Genow | Oct 1, 2015 | Branding
BY JACQUI GENOW I recently came across a great article posted on Entrepreneur about branding. Except for one teensy, weeny premise that I wholeheartedly disagree with: “The foundation of your brand is your logo.” Yes, logos are important. But, a logo is a result,...
by Jacqui Genow | Sep 4, 2015 | Digital & Social Media, Small Business
BY JACQUI GENOW So you have a Twitter account for your small business or one just for yourself. You’re following some interesting and influential people in your industry. Maybe you’re following a couple of prospects you’d love to do business with. You’re regularly...
