by Jacqui Genow | Apr 27, 2015 | Digital & Social Media, Small Business
BY JACQUI GENOW I’d been consulting for several years before I decided to take the time and launch my J. Genow Marketing website. Suddenly every rule of marketing went out the window. I became so focused on my website as the “product” that I blindly started trying...
by Jacqui Genow | Apr 1, 2015 | Branding
BY JACQUI GENOW I participate in several LinkedIn groups focused on Marketing and am constantly amazed how convoluted conversations surrounding “brand” and “branding” can be. Understanding the use of brand in reference to a company – as in the “Target brand” – or as a...
by Jacqui Genow | Mar 5, 2015 | Digital & Social Media, Small Business, Strategy & Planning
BY JACQUI GENOW It is a generally accepted rule that in order to do business in today’s marketplace, you need to be online. Whether it is an e-commerce site or simply a place for prospects to learn more about your company, your website is a fundamental business tool. ...
by Jacqui Genow | Nov 13, 2014 | Small Business
BY JACQUI GENOW Ask most owners of a small business or start-up how much they’re planning to spend on marketing and the answer is usually zero – either that, or it’s a blank stare followed by a bit of stammering. Because for those just starting out in their business,...
by Jacqui Genow | Oct 1, 2014 | Small Business
BY JACQUI GENOW There are a lot of marketing resources online to help you market your business. So much that it can be overwhelming to weed through it all to find the right answers and solutions to your marketing questions. Following is a list of free marketing...
