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Marketing Blog
What to do When Your Competition Becomes a Verb
BY JACQUI GENOW I was listening to an interview about rideshare company, Lyft, recently going public.And a comment the interviewee made caught my attention. Lyft, she said, is “a nice alternative to Uber.”It got me thinking about all of those #2’s out there. Can those...
SMB Advertising: The Case for Traditional Media
BY JACQUI GENOW Traditional media has taken a hit over the past decade. With the ease of access to digital platforms, established channels are increasingly being cut out of the media mix... deemed to be too expensive, unrealistic to produce and difficult to measure in...
Insights: A Conversation with Dr. Shawn Andrews
BY JACQUI GENOW Enjoyed sitting down with Shawn Andrews, EdD, MBA to talk about all things entrepreneurship and women in business for the launch of her new podcast for the Critical Mass Radio Show at OC Talk Radio. Some topics we covered... Insights on where I go to...
The Down and Dirty Marketing Plan
BY JACQUI GENOW Welcome to the New Year! So what are your plans for 2019? Is your Marketing Plan all set? Do you know what strategies you’re going to implement over the year? Or what activities you’re going to focus on in the next few months? Maybe you’re still in the...
Big or Small. Marketing Matters.
BY JACQUI GENOW Whether you are a corporate giant like Apple, a small business owner with a team of 20, or an individual professional going it alone, Marketing Matters. One of the biggest mistakes I see small businesses make is thinking they don’t need to focus on...
The 5th “P” of Marketing
BY JACQUI GENOW There’s an interesting phenomenon happening in the world of marketing. If you follow the news at all, you may have noticed there is a sizable number of businesses jumping into the political fray. And while we may be quick to brush it off as an anomaly...
Implementing vs. Doing: Two Different Methods to Success
BY JACQUI GENOW What do you think is most effective? Implementing a plan or just going forth and “doing” without any real sort of plan in place? Anyone who has ever worked with me or spent any time reading my posts will probably find that an odd question for me to...
How to Stay in Control When Interviewed by the Media: 5 Hugely Practical Tips
BY MARK BERNHEIMER, Contributing Author So, you’ve finally landed an interview. This is your big chance. Your time to shine. Careers have been made and reputations have been destroyed through media interviews. Brands have been pole vaulted to fame and brought down in...
Marketing Insights: An Interview With Women Lead TV
BY JACQUI GENOW In this episode of Women Lead TV, I sit down with Michelle Bergquist of Connected Women of Influence to talk about all things marketing and offer tips on: The Trend Trap: How to not get caught in the trap of wasteful spending on trends that are not...