What to do When Your Competition Becomes a Verb
BY JACQUI GENOW
I was listening to an interview about rideshare company, Lyft, recently going public.
And a comment the interviewee made caught my attention. Lyft, she said, is “a nice alternative to Uber.”
It got me thinking about all of those #2’s out there. Can those companies that come after an industry leader ever really take on –or over – their competition? Especially when that competition has become a verb. After all, we don’t “take a rideshare home” from a party. We Uber.
In this guest post for Influencive, I explore how brands can compete when their competition has been “verbified”.
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Jacqui Genow
Brand & Business Strategist
J. Genow Marketing
Jacqui Genow is the founder and principal of J. Genow Marketing. She works with clients in aligning their brand message, building their marketing roadmap, and helping them stay on track to move their business forward. As a Brand and Business Strategist, her focus goes beyond marketing; making the connections between how marketing decisions made today can impact a client’s business in the future. You can find Jacqui on LinkedIn and Twitter.
Jacqui Genow
Brand & Business Strategist
J. Genow Marketing
Jacqui Genow is the founder and principal of J. Genow Marketing. She works with clients in aligning their brand message, building their marketing roadmap, and helping them stay on track to move their business forward. As a Brand and Business Strategist, her focus goes beyond marketing; making the connections between how marketing decisions made today can impact a client’s business in the future. You can find Jacqui on LinkedIn and Twitter.
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