There’s no question. These are unprecedented and scary times.

As restaurants, retailers and bars all start to close and parents begin grappling with kids being home from school for weeks or months, our new reality is starting to sink in.

By now you have probably received dozens of emails about what steps businesses are taking to protect you and staff. Most likely, you’ve sent one yourself.

So now what?

How do we proceed when the world today looks so different than it did just a couple of days ago? As business owners and decision makers we know it is not business as usual. But just how do we go about conducting business and communicating with customers right now?

Marketer and Business Consultant, Mark Schaefer published a wonderful post on the “7 Non-obvious coronavirus implications for marketing.”

In the post, he covers some things to think about in terms marketing campaigns that may be currently underway, what content to publish now, whether now is the right time to bring a new product or service to market, and more.

I highly recommend checking it out and then regroup with your team on how to proceed.

If you are unsure of your next steps, I am now opening up pay-as-you-go consultations to help anyone looking for guidance in navigating business and marketing in the days of COVID-19.

Be well.

Jacqui

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Jacqui Genow

Brand & Business Strategist

J. Genow Marketing

Jacqui Genow is the founder and principal of J. Genow Marketing. She works with clients in aligning their brand message, building their marketing roadmap, and helping them stay on track to move their business forward. As a Brand and Business Strategist, her focus goes beyond marketing; making the connections between how marketing decisions made today can impact a client’s business in the future. You can find Jacqui on LinkedIn, Instagram, and Twitter.

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