by Jacqui Genow | Oct 16, 2017 | Branding
BY JACQUI GENOW What’s the difference between a personal brand and a business brand? Seems like it would be pretty straightforward, doesn’t it? A personal brand is about you. A business brand is, well, based on a business. But what happens when you are...
by Jacqui Genow | Sep 18, 2017 | Branding
BY JACQUI GENOW One of the things I find most gratifying as a business and marketing professional is witnessing a client’s “aha” moment. That moment when their perspective shifts just enough that their purpose, their vision, their audience and what it is that makes...
by Jacqui Genow | May 26, 2016 | Branding, Strategy & Planning
BY JACQUI GENOW Marketing, Advertising & Branding…. Oh My! It’s no secret that there is a lot of confusion between marketing, advertising and branding. But I think marketers are partly to blame. If you do a search online, you’ll find no shortage of articles...
by Jacqui Genow | Oct 1, 2015 | Branding
BY JACQUI GENOW I recently came across a great article posted on Entrepreneur about branding. Except for one teensy, weeny premise that I wholeheartedly disagree with: “The foundation of your brand is your logo.” Yes, logos are important. But, a logo is a result,...
by Jacqui Genow | Apr 1, 2015 | Branding
BY JACQUI GENOW I participate in several LinkedIn groups focused on Marketing and am constantly amazed how convoluted conversations surrounding “brand” and “branding” can be. Understanding the use of brand in reference to a company – as in the “Target brand” – or as a...
