by Jacqui Genow | Sep 24, 2019 | Business Growth, Small Business, Strategy & Planning
BY JACQUI GENOW Sometimes there’s just no way around it. Sometimes there is only one person managing social media, promotions, online chat and ensuring the web store is updated with current products and pricing. Sometimes your office manager is also your...
by Jacqui Genow | May 20, 2019 | Branding, Business Growth, Strategy & Planning
BY JACQUI GENOW The holy grail of marketing is to get in your customers “Ingroup”.I had this epiphany while walking with good friend, Elizabeth Pillsworth, Ph.D, who is a professor of Evolutionary Anthropology at Cal State Fullerton.We were talking about how cultural...
by Jacqui Genow | Sep 7, 2018 | Business Growth, Strategy & Planning
BY JACQUI GENOW What do you think is most effective? Implementing a plan or just going forth and “doing” without any real sort of plan in place? Anyone who has ever worked with me or spent any time reading my posts will probably find that an odd question for me to...
by Jacqui Genow | Jun 15, 2018 | Branding, Business Growth, Content, Digital & Social Media, Small Business, Strategy & Planning
BY JACQUI GENOW In this episode of Women Lead TV, I sit down with Michelle Bergquist of Connected Women of Influence to talk about all things marketing and offer tips on: The Trend Trap: How to not get caught in the trap of wasteful spending on trends that are not...
by Jacqui Genow | Jan 12, 2018 | Business Growth
BY JACQUI GENOW Every new business has one thing in common. Whether you are a startup with the intent of becoming a multi-national company or a small business owner looking to build a steady income stream, there is one need they all share… The need for growth....
