by Jacqui Genow | Oct 22, 2019 | Content, Digital & Social Media, Small Business
BY JACQUI GENOW Let’s face it. Blogging is tough.Figuring out what to write about. Finding the time to write. And then doing it all consistently is no simple task.And when there are no obvious results from your efforts, it can make it even more discouraging to keep...
by Jacqui Genow | Jun 11, 2019 | Content, Digital & Social Media
BY JACQUI GENOW Who are the keepers of our online conversations?I started thinking about this after a friend posted something on Facebook that didn’t go quite as planned and ended up with them full of angst, wasting away the day responding to every missed point and...
by Jacqui Genow | Mar 19, 2019 | Digital & Social Media, Small Business, Strategy & Planning
BY JACQUI GENOW Traditional media has taken a hit over the past decade. With the ease of access to digital platforms, established channels are increasingly being cut out of the media mix… deemed to be too expensive, unrealistic to produce and difficult to...
by Jacqui Genow | Jun 15, 2018 | Branding, Business Growth, Content, Digital & Social Media, Small Business, Strategy & Planning
BY JACQUI GENOW In this episode of Women Lead TV, I sit down with Michelle Bergquist of Connected Women of Influence to talk about all things marketing and offer tips on: The Trend Trap: How to not get caught in the trap of wasteful spending on trends that are not...
by Jacqui Genow | Nov 13, 2017 | Digital & Social Media
BY JACQUI GENOW If you want a good website, you need to start with a good strategy. But even a good strategy and the most comprehensive Website Design Brief won’t be able to overcome a designer that is a bad fit for your site. Hiring a designer is no easy task. There...
by Jacqui Genow | Sep 4, 2015 | Digital & Social Media, Small Business
BY JACQUI GENOW So you have a Twitter account for your small business or one just for yourself. You’re following some interesting and influential people in your industry. Maybe you’re following a couple of prospects you’d love to do business with. You’re regularly...
