by Jacqui Genow | Jan 23, 2020 | Small Business, Strategy & Planning
The Big Impact of Small Touchpoints BY JACQUI GENOW Last month, as I do each December, I sent out a holiday email. It was a short holiday message with well wishes for the coming year. Simple. Some might even say of little consequence. Or was it? Within an hour of...
by Jacqui Genow | Oct 22, 2019 | Content, Digital & Social Media, Small Business
BY JACQUI GENOW Let’s face it. Blogging is tough.Figuring out what to write about. Finding the time to write. And then doing it all consistently is no simple task.And when there are no obvious results from your efforts, it can make it even more discouraging to keep...
by Jacqui Genow | Sep 24, 2019 | Business Growth, Small Business, Strategy & Planning
BY JACQUI GENOW Sometimes there’s just no way around it. Sometimes there is only one person managing social media, promotions, online chat and ensuring the web store is updated with current products and pricing. Sometimes your office manager is also your...
by Jacqui Genow | Mar 19, 2019 | Digital & Social Media, Small Business, Strategy & Planning
BY JACQUI GENOW Traditional media has taken a hit over the past decade. With the ease of access to digital platforms, established channels are increasingly being cut out of the media mix… deemed to be too expensive, unrealistic to produce and difficult to...
by Jacqui Genow | Jan 14, 2019 | Small Business, Strategy & Planning
BY JACQUI GENOW Welcome to the New Year! So what are your plans for 2019? Is your Marketing Plan all set? Do you know what strategies you’re going to implement over the year? Or what activities you’re going to focus on in the next few months? Maybe you’re still in the...
by Jacqui Genow | Nov 5, 2018 | Small Business, Strategy & Planning
BY JACQUI GENOW Whether you are a corporate giant like Apple, a small business owner with a team of 20, or an individual professional going it alone, Marketing Matters. One of the biggest mistakes I see small businesses make is thinking they don’t need to focus on...
