by Jacqui Genow | Jun 15, 2018 | Branding, Business Growth, Content, Digital & Social Media, Small Business, Strategy & Planning
BY JACQUI GENOW In this episode of Women Lead TV, I sit down with Michelle Bergquist of Connected Women of Influence to talk about all things marketing and offer tips on: The Trend Trap: How to not get caught in the trap of wasteful spending on trends that are not...
by Jacqui Genow | Jan 11, 2016 | Small Business, Strategy & Planning
BY JACQUI GENOW New year. New Beginnings. And whether you are one for making resolutions or not, making a list of action items for the coming year can help you achieve your goals. As a small business owner, this is the ideal time to look to the year ahead and decide...
by Jacqui Genow | Nov 3, 2015 | Small Business
BY JACQUI GENOW If you have at all been actively trying to market your business, you’ve probably heard about Content Marketing. In short, Content Marketing is any marketing that involves the creation and sharing of media in order to acquire and retain customers. This...
by Jacqui Genow | Sep 4, 2015 | Digital & Social Media, Small Business
BY JACQUI GENOW So you have a Twitter account for your small business or one just for yourself. You’re following some interesting and influential people in your industry. Maybe you’re following a couple of prospects you’d love to do business with. You’re regularly...
by Jacqui Genow | Aug 4, 2015 | Holiday Marketing, Small Business
BY JACQUI GENOW It’s August. Which means the holiday season is just around the corner. And while you may just now be making plans to take in the golden rays of summer or dust off the sand to get the kids ready to head back to school, marketers are busy thinking...
by Jacqui Genow | Aug 4, 2015 | Holiday Marketing, Small Business
BY JACQUI GENOW Looking to boost sales for your small business this holiday season? Getting a jump on your holiday marketing plan can help small businesses get ahead of the competition with less frustration and headache than waiting until the last possible minute....