by Jacqui Genow | Jul 1, 2015 | Digital & Social Media, Small Business
BY JACQUI GENOW Last month, I published an article on LinkedIn asking, Is Google Squashing Small Business Growth? The premise being that as the impact of internet technology accelerates, we’re reaching a tipping point in SERPS (search engine results) that is actually...
by Jacqui Genow | Jun 2, 2015 | Small Business
BY JACQUI GENOW Do-it-Yourself marketing is a bad idea. Or is it? Ask most marketing professionals and the answer will most likely be to steer clear of the DIY bug. Take a look around the web and you’ll find an abundance of guides, tips and tools that make it seem...
by Jacqui Genow | May 12, 2015 | Small Business, Strategy & Planning
BY JACQUI GENOW Small Business marketing is no easy task. Whether you are a business owner, entrepreneur, solopreneur, start-up, or non-profit it can be a challenge balancing marketing your business with running your business. But, regardless if you have hired a...
by Jacqui Genow | Apr 27, 2015 | Digital & Social Media, Small Business
BY JACQUI GENOW I’d been consulting for several years before I decided to take the time and launch my J. Genow Marketing website. Suddenly every rule of marketing went out the window. I became so focused on my website as the “product” that I blindly started trying...
by Jacqui Genow | Mar 5, 2015 | Digital & Social Media, Small Business, Strategy & Planning
BY JACQUI GENOW It is a generally accepted rule that in order to do business in today’s marketplace, you need to be online. Whether it is an e-commerce site or simply a place for prospects to learn more about your company, your website is a fundamental business tool. ...
by Jacqui Genow | Nov 13, 2014 | Small Business
BY JACQUI GENOW Ask most owners of a small business or start-up how much they’re planning to spend on marketing and the answer is usually zero – either that, or it’s a blank stare followed by a bit of stammering. Because for those just starting out in their business,...
