by Jacqui Genow | Jan 14, 2019 | Small Business, Strategy & Planning
BY JACQUI GENOW Welcome to the New Year! So what are your plans for 2019? Is your Marketing Plan all set? Do you know what strategies you’re going to implement over the year? Or what activities you’re going to focus on in the next few months? Maybe you’re still in the...
by Jacqui Genow | Nov 5, 2018 | Small Business, Strategy & Planning
BY JACQUI GENOW Whether you are a corporate giant like Apple, a small business owner with a team of 20, or an individual professional going it alone, Marketing Matters. One of the biggest mistakes I see small businesses make is thinking they don’t need to focus on...
by Jacqui Genow | Oct 9, 2018 | Branding, Strategy & Planning, Uncategorized
BY JACQUI GENOW There’s an interesting phenomenon happening in the world of marketing. If you follow the news at all, you may have noticed there is a sizable number of businesses jumping into the political fray. And while we may be quick to brush it off as an anomaly...
by Jacqui Genow | Sep 7, 2018 | Business Growth, Strategy & Planning
BY JACQUI GENOW What do you think is most effective? Implementing a plan or just going forth and “doing” without any real sort of plan in place? Anyone who has ever worked with me or spent any time reading my posts will probably find that an odd question for me to...
by Jacqui Genow | Jun 15, 2018 | Branding, Business Growth, Content, Digital & Social Media, Small Business, Strategy & Planning
BY JACQUI GENOW In this episode of Women Lead TV, I sit down with Michelle Bergquist of Connected Women of Influence to talk about all things marketing and offer tips on: The Trend Trap: How to not get caught in the trap of wasteful spending on trends that are not...
by Jacqui Genow | Apr 19, 2018 | Strategy & Planning
BY JACQUI GENOW A Sunday on La Grande Jatte – George Seurat’s definitive work – is a beautiful depiction of people relaxing and enjoying a Sunday afternoon at the park. But take a closer look. What you’ll see are countless dots and patches of pure color that when...
