by Jacqui Genow | Mar 22, 2018 | Strategy & Planning
BY JACQUI GENOW Marketers like to talk about how much marketing has changed over the past couple of decades. And when you look at the vast landscape of digital options available today, it could be difficult to suss out any semblance of marketing from years past. But...
by Jacqui Genow | Oct 17, 2016 | Strategy & Planning
BY JACQUI GENOW How much do you know about your customers? One of the first things I ask new clients for is information about their customers. And it’s surprising just how little data many business owners have on who their customers are and where they are coming from....
by Jacqui Genow | Aug 2, 2016 | Strategy & Planning
BY JACQUI GENOW I recently had the pleasure of leading a discussion at the Connected Women of Influence’s Women Owner’s Summit on Marketing “GPS” and the importance of planning when it comes to marketing. Having a solid Marketing Plan – what I like to call a...
by Jacqui Genow | May 26, 2016 | Branding, Strategy & Planning
BY JACQUI GENOW Marketing, Advertising & Branding…. Oh My! It’s no secret that there is a lot of confusion between marketing, advertising and branding. But I think marketers are partly to blame. If you do a search online, you’ll find no shortage of articles...
by Jacqui Genow | Apr 5, 2016 | Strategy & Planning
BY JACQUI GENOW If you can’t measure it, then there’s no value in doing it. Or so goes the case for measuring marketing ROI – the return of our investment – whether in dollars or time, for any given marketing activity. And while I have always advocated for...
by Jacqui Genow | Feb 9, 2016 | Strategy & Planning
BY JACQUI GENOW Do you know how to spot the right Marketing Consultant? As a business owner, do you know what questions to ask to determine if the consultant is the right fit for your business? I recently had the pleasure of being interviewed by Business Coach, Shawn...
