The Small Business Marketing Blog

Your Go-To Marketing Resource for the Practical Tips & Advice You Need in Marketing Your Business

Retaining New Customers after the Holidays

  It’s December. Your holiday marketing plan is in full swing. You’ve celebrated with important clients. Orders are heading out the door. And you’re heading into the home stretch of the holiday season. But have you done enough to keep those new holiday customers... read more

Tracking Your Customer Data

How much do you know about your customers? One of the first things I ask new clients for is information about their customers. And it’s surprising just how little data many business owners have on who their customers are and where they are coming from. You may think... read more

The Business Owners Guide to Holiday Marketing

  Last August I posted the article, “The Small Business Holiday Marketing Guide”. In it I talked about how planning is the key to a successful holiday marketing campaign. How the Target’s and Best Buys of the world were already deep into their Holiday Marketing... read more

Marketing “GPS”: Where is Your Marketing Headed?

I recently had the pleasure of leading a discussion at the Connected Women of Influence’s  Women Owner’s Summit on Marketing “GPS” and the importance of planning when it comes to marketing. Having a solid Marketing Plan – what I like to call a Marketing Roadmap – is a... read more

Marketing vs. Advertising vs. Branding

Marketing, Advertising & Branding…. Oh My! It’s no secret that there is a lot of confusion between marketing, advertising and branding. But I think marketers are partly to blame. If you do a search online, you’ll find no shortage of articles explaining the... read more

Measuring Marketing ROI: Good or Bad for Marketing?

If you can’t measure it, then there’s no value in doing it. Or so goes the case for measuring the return of our investment, whether in dollars or time, for any given marketing activity. And while I have always advocated for gathering data and making measurement a part... read more

What to Look for in a Marketing Consultant

What should you look for? What questions should a business owner ask a marketing consultant?   I recently had the pleasure of being interviewed by Business Coach, Shawn Mari Turi for the Connected Women of Influence Radio Show, and this was one of the topics... read more