by Jacqui Genow | Feb 25, 2020 | Branding, Strategy & Planning
Why it’s Important to Invest in Branding BY JACQUI GENOW I recently had the pleasure of speaking with Fotis Georgiadis for Authority Magazine’s series about “Brand Makeovers” and will be sharing a few of the highlights here over the coming months. Q: “Can you...
by Jacqui Genow | May 20, 2019 | Branding, Business Growth, Strategy & Planning
BY JACQUI GENOW The holy grail of marketing is to get in your customers “Ingroup”.I had this epiphany while walking with good friend, Elizabeth Pillsworth, Ph.D, who is a professor of Evolutionary Anthropology at Cal State Fullerton.We were talking about how cultural...
by Jacqui Genow | Apr 8, 2019 | Branding, Strategy & Planning
BY JACQUI GENOW I was listening to an interview about rideshare company, Lyft, recently going public.And a comment the interviewee made caught my attention. Lyft, she said, is “a nice alternative to Uber.”It got me thinking about all of those #2’s out there. Can those...
by Jacqui Genow | Feb 15, 2019 | Branding, Uncategorized
BY JACQUI GENOW Enjoyed sitting down with Shawn Andrews, EdD, MBA to talk about all things entrepreneurship and women in business for the launch of her new podcast for the Critical Mass Radio Show at OC Talk Radio. Some topics we covered… Insights on where I go...
by Jacqui Genow | Oct 9, 2018 | Branding, Strategy & Planning, Uncategorized
BY JACQUI GENOW There’s an interesting phenomenon happening in the world of marketing. If you follow the news at all, you may have noticed there is a sizable number of businesses jumping into the political fray. And while we may be quick to brush it off as an anomaly...
by Jacqui Genow | Jun 15, 2018 | Branding, Business Growth, Content, Digital & Social Media, Small Business, Strategy & Planning
BY JACQUI GENOW In this episode of Women Lead TV, I sit down with Michelle Bergquist of Connected Women of Influence to talk about all things marketing and offer tips on: The Trend Trap: How to not get caught in the trap of wasteful spending on trends that are not...
