by Jacqui Genow | Feb 25, 2020 | Branding, Strategy & Planning
Why it’s Important to Invest in Branding BY JACQUI GENOW I recently had the pleasure of speaking with Fotis Georgiadis for Authority Magazine’s series about “Brand Makeovers” and will be sharing a few of the highlights here over the coming months. Q: “Can you...
by Jacqui Genow | Jan 23, 2020 | Small Business, Strategy & Planning
The Big Impact of Small Touchpoints BY JACQUI GENOW Last month, as I do each December, I sent out a holiday email. It was a short holiday message with well wishes for the coming year. Simple. Some might even say of little consequence. Or was it? Within an hour of...
by Jacqui Genow | Sep 24, 2019 | Business Growth, Small Business, Strategy & Planning
BY JACQUI GENOW Sometimes there’s just no way around it. Sometimes there is only one person managing social media, promotions, online chat and ensuring the web store is updated with current products and pricing. Sometimes your office manager is also your...
by Jacqui Genow | May 20, 2019 | Branding, Business Growth, Strategy & Planning
BY JACQUI GENOW The holy grail of marketing is to get in your customers “Ingroup”.I had this epiphany while walking with good friend, Elizabeth Pillsworth, Ph.D, who is a professor of Evolutionary Anthropology at Cal State Fullerton.We were talking about how cultural...
by Jacqui Genow | Apr 8, 2019 | Branding, Strategy & Planning
BY JACQUI GENOW I was listening to an interview about rideshare company, Lyft, recently going public.And a comment the interviewee made caught my attention. Lyft, she said, is “a nice alternative to Uber.”It got me thinking about all of those #2’s out there. Can those...
by Jacqui Genow | Mar 19, 2019 | Digital & Social Media, Small Business, Strategy & Planning
BY JACQUI GENOW Traditional media has taken a hit over the past decade. With the ease of access to digital platforms, established channels are increasingly being cut out of the media mix… deemed to be too expensive, unrealistic to produce and difficult to...
