by Jacqui Genow | Sep 24, 2019 | Business Growth, Small Business, Strategy & Planning
BY JACQUI GENOW Sometimes there’s just no way around it. Sometimes there is only one person managing social media, promotions, online chat and ensuring the web store is updated with current products and pricing. Sometimes your office manager is also your...
by Jacqui Genow | Aug 19, 2019 | Holiday Marketing
BY JACQUI GENOW It’s August. And while you may be still feeling the summer vibe, my discussions with clients this month are focused on Holiday Planning. Because whether you sell to consumers or are in the service industry, now is the time to start thinking about...
by Jacqui Genow | Jun 11, 2019 | Content, Digital & Social Media
BY JACQUI GENOW Who are the keepers of our online conversations?I started thinking about this after a friend posted something on Facebook that didn’t go quite as planned and ended up with them full of angst, wasting away the day responding to every missed point and...
by Jacqui Genow | May 20, 2019 | Branding, Business Growth, Strategy & Planning
BY JACQUI GENOW The holy grail of marketing is to get in your customers “Ingroup”.I had this epiphany while walking with good friend, Elizabeth Pillsworth, Ph.D, who is a professor of Evolutionary Anthropology at Cal State Fullerton.We were talking about how cultural...
by Jacqui Genow | Apr 8, 2019 | Branding, Strategy & Planning
BY JACQUI GENOW I was listening to an interview about rideshare company, Lyft, recently going public.And a comment the interviewee made caught my attention. Lyft, she said, is “a nice alternative to Uber.”It got me thinking about all of those #2’s out there. Can those...
